Our third-party research led us to a cure for homebuyers’ design fatigue.
With the approach most new-home builders take, buyers can experience a phenomenon called “choice paralysis” caused by an overabundance of options that often lead to stress and make it even harder to make a decision.
We knew we could do better, so we hired a third-party researcher to find out what buyers from across the industry were really experiencing during the design process. This third-party researcher, Wakefield, talked to 1,000 recent new construction homebuyers across a variety of new-home builders coast to coast and identified specific pain points in their new home purchase that we worked to address here at Meritage®.
According to the Wakefield study, buyers of new home construction found a few key barriers to the new-home construction process, including the time needed to design the interior of their new home, making cohesive style choices and sticking to their budget.